Notes on the Geography of Great Mirror: Photo 9
A surviving inscription from the Four Percent Industrial Dwelling Company. What was it? Here's the answer from movinghere.org.uk: "In 1885 Lord Rothschild and others formed the Four-Percent Industrial Dwellings Company, which aimed to charge fair rents and build flats that were large enough to house families in more than one room. The largest of a series of tenement blocks built by the company were the Rothschild Buildings on Flower and Dean Street, clearing an area known as 'the foulest and most dangerous in the whole metropolis'." The name came from the belief of the developers that they could provide decent housing at modest prices yet still generate a return of four percent for investors in the project.
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